What does a campaign manager do?

A campaign manager is a professional who plans, executes and manages marketing and advertising campaigns for clients to promote products, services or initiatives. They develop and implement strategic marketing plans that drive brand awareness, generate leads and ultimately contribute to the company's growth.

Campaign managers are similar to marketing managers. They develop strategies, monitor and optimise campaigns, allocate resources and track performance. They also oversee the entire lifecycle of marketing campaigns. Additionally, campaign managers work closely with cross-functional teams, including marketing, creative, and sales, in order to develop and implement campaign strategies aligned with business objectives.

From conceptualisation to execution, campaign managers coordinate multiple aspects, like target audience identification, messaging, media planning, budgeting and performance tracking. They leverage their expertise in market research, consumer insights and data analysis to optimise campaigns and ensure maximum return on investment (ROI).

Campaign managers also collaborate with internal teams and external agencies to develop compelling marketing collateral, including advertisements, social media content, email campaigns and landing pages. They work to enhance brand visibility, customer engagement and revenue generation for a firm.

Job Description: Template

We seek a highly skilled and results-driven campaign manager to join us at [Company X].

As a campaign manager, you will be responsible for planning, executing and managing marketing campaigns to drive brand awareness, customer engagement and support our business objectives. You will be responsible for the overall campaign management, including market research, target audience segmentation, content development and execution, digital marketing campaign performance and tactical recommendations. You will also collaborate with cross-functional teams and leverage your expertise in marketing strategies to drive results.

You will also be able to work with a diverse and talented team, leverage cutting-edge marketing tools and technologies and contribute to developing impactful, audience-focused marketing campaigns.

This is an excellent opportunity for a results-driven marketer, who is passionate about executing unique marketing initiatives. If this resonates with you, we encourage you to apply. We offer a competitive remuneration package, comprehensive health and travel benefits and ample growth opportunities within the firm. We are also committed to fostering a collaborative, innovative and inclusive work environment.

Objectives of this role

  • Developing and executing strategic marketing campaigns aligned with business objectives, target audiences and budgets.
  • Collaborating with cross-functional teams to create compelling marketing collateral that aligns with the brand's tone and positioning.
  • Conducting market research and analysing consumer insights to identify target audience segments, preferences and behaviours.
  • Tracking campaign performance, analysing data and metrics and providing actionable insights and recommendations for campaign optimisation.
  • Managing relationships with external agencies, vendors and partners to ensure timely and effective campaign execution.
  • Leveraging digital marketing channels to maximise campaign reach and engagement.

Your tasks

  • Ideate and implement comprehensive campaign strategies and timelines, ensuring seamless execution and delivery.
  • Collaborate with creative teams to develop visually appealing and impactful marketing assets and ensure timely and cost-effective campaign completion.
  • Implement tracking mechanisms and analytics tools to monitor campaign performance and measure ROI.
  • Prepare and present campaign reports and insights to stakeholders, highlighting the key findings and recommendations.
  • Identify opportunities for campaign improvements and implement strategic adjustments as needed.
  • Stay updated with the marketing trends, technologies and best practices to drive campaign innovation. 

Required skills and qualifications

  • A bachelor's degree in marketing, advertising, business or a related field.
  • 2+ years as a campaign manager, marketing manager or a similar role.
  • Proven experience in campaign management and marketing with a track record of successfully executing marketing campaigns.
  • Demonstrable portfolio in managing integrated marketing campaigns across online and offline channels.
  • Excellent knowledge of digital marketing tools and techniques, including social media platforms, email marketing software, post schedulers and web analytic tools.
  • Strong understanding of marketing principles, campaign development and digital marketing channels.
  • Proficiency in using analytics tools to measure and optimise campaign performance.
  • Efficient project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.
  • Solid analytical and problem-solving skills to interpret campaign data, identify trends and provide actionable insights.
  • Excellent writing, communication and organisational skills, with proficiency in the relevant software such as Microsoft Office and Adobe Creative Suite.
  • Strong communication and collaboration skills to work effectively with cross-functional teams and external partners.
  • Creativity and strategic thinking to develop innovative marketing campaigns that stand out in the Indian market.

Preferred skills and qualifications

  • A master's degree in marketing, business administration or a related field.
  • Relevant certifications in digital marketing or campaign management.
  • Experience in the Indian market or familiarity with India's diverse consumer landscape.
  • Knowledge of marketing automation platforms and CRM systems for campaign execution and lead management.
  • Strong understanding of digital marketing tools and techniques, including SEO, PPC, SMM and other strategies.
  • Proficiency in using analytics and reporting tools to measure campaign performance.
  • Familiarity with data privacy and marketing compliance regulations in India.