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Crafting a compelling job description is crucial in attracting suitable candidates for the role of digital marketing executive. It’s important to provide clear and concise details about the job requirements, company culture, and qualifications required for the position. You should also include any specific certifications, technical expertise, or experience needed in certain areas of digital marketing. The most effective job descriptions are realistic and detailed, keeping readers engaged and helping them envision what it would be like to work at your company.

What does a digital marketing executive do?

The role of digital marketing executive involves the creation, execution, and supervision of marketing initiatives across different digital platforms to promote a company's products or services.

Businesses that want to increase their online visibility, drive leads, boost sales and stay competitive in the digital landscape require the expertise of a digital marketing executive.

They employ various tools and techniques to create engagement and drive traffic to company’s website and boost sales. Work of digital marketing executives also include conducting market research to understand consumer behaviour, optimise website content for increasing organic visitors, and analyse campaign performance data metrics to drive sales.

Other common job titles to identify digital marketing executives are ‘digital marketing managers’ or ‘digital marketing specialists’.

Job Description: Template

As a digital marketing executive at [Company ABC], you will be responsible for developing and executing digital marketing strategies to increase our online presence and drive traffic to our website. Your role is essential in helping us achieve our business objectives and reach our target audience effectively.

If you have a passion for marketing, possess great communication and analytical skills, and thrive in a fast-paced, deadline-driven environment, you'll be a perfect match for our team.

At [Company ABC], we value creativity, collaboration and innovation and look forward to welcoming a new team member who shares these values. We strive to promote diversity and inclusivity and invite individuals from all backgrounds to apply.

Your role

Create and implement inclusive digital marketing strategies by utilising different digital mediums and setting measurable KPIs.
Collaborate with other teams (like content, sales, and customer service) to ensure cohesive and effective marketing campaigns.
Manage digital campaigns, monitor performance reports, analyse data, and make data-driven recommendations.
Optimise website performance, including organic traffic, bounce rate, and conversion rates to improve user experience and drive lead generation.
Conduct market research and competitive analysis to identify industry trends and new growth opportunities.

Your tasks

Create and curate social media campaigns, including content creation, publishing, and community management.
Manage and optimise PPC campaigns on various platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.
Conduct keyword research and on-page optimisation to increase website rankings and drive organic traffic.
Develop and execute email marketing campaigns with A/B testing.
Analyse analytics and engagement metrics to measure campaign performance.
Prepare and present monthly/quarterly reports to stakeholders.

Your profile

A bachelor’s degree in marketing, communication, or related fields.
3+ years of experience in digital marketing or content marketing.
Experience with web analytics tools like Google Analytics and Search Console.
Proficient in marketing automation tools, such as HubSpot, Ahrefs, Yoast, etc.
Strong knowledge of digital marketing, including SEO, SEM, PPC, Google Ads, email marketing and social media.
Excellent communication, presentation and interpersonal skills.

Preferred skills and qualifications