What does an e-commerce executive do?

An e-commerce or eCommerce executive plays a pivotal role in driving business success, especially in today’s world, where most sales happen online.

They oversee and optimise various aspects of e-commerce operations, including website functionality, user experience, product listings, managing inventories, processing orders, online payments, order fulfilment and customer service.

The role of e-commerce executives also entails managing the company’s marketing activities and ensuring the product fits the buyer in the targeted region. This can help the company improve its online sales, enhance customer satisfaction, and unlock the full potential of its e-commerce business.

They also analyse sales data and study market trends to identify growth opportunities and marketing ideas. E-commerce executives work closely with other teams in the firm, like sales, marketing, customer services, logistics, and product development, to ensure smooth operations and manage any issues.

Job Description: Template

We’re seeking an experienced and talented e-commerce executive to join our dynamic team at [company name].

You will play a pivotal role in optimising our online business operations and delivering exceptional customer service. As an e-commerce executive, you’ll maintain all our sales touchpoints — website, online marketplaces, and aggregators — and oversee online sales, manage stock inventories, and optimise the overall customer experience.

If you have a knack for sales, love the online world and have a passion for customer service, we welcome you to join our company. We offer competitive remunerations, comprehensive benefits and growth opportunities within the company.

Objectives of this role

  • Develop and implement effective e-commerce growth strategies to identify and capture new customer base and business opportunities.
  • Optimise end-to-end e-commerce journey for our customers, from lead generation to conversion and post-purchase follow-up.
  • Manage and maintain e-commerce platforms, including product listings, pricing and inventory management.
  • Enhance customer experience by working closely with other departments, such as marketing, content and customer service.

Your tasks

  • Conduct market research and analysis to identify potential prospects, conduct outreach, and build customer relationships to drive sales.
  • Analyse data and generate reports to track e-commerce performance, identify trends and make data-driven recommendations for improvement.
  • Demonstrate our products with sales data to prospective clients, negotiate contracts and close sales deals with stakeholders.
  • Collaborate with cross-functional teams, including development, marketing and customer service, to execute online campaigns and promotions to attract leads.
  • Monitor customer feedback, reviews and ratings to identify areas of improvement and implement strategies for enhancing customer satisfaction and retention.
  • Attend conferences, events, and trade shows to showcase our product and the retail sales team.

Required skills and qualifications

  • 3+ years of experience in the e-commerce industry with a proven track record of driving online sales and achieving revenue targets.
  • Strong expertise in managing product listings, inventory management, pricing strategies, and other e-commerce operations to optimise product visibility, customer engagement, and sales conversion.
  • Solid understanding of e-commerce platforms, tools, and technologies, including online marketplaces, payment gateways, order management systems, and customer relationship management (CRM) software.
  • Excellent analytical skills in analysing data, conducting market research, and understanding customer behaviour to identify trends and opportunities for growth.
  • Great analytical mindset with an ability to use data to drive decision-making and present solutions for boosting online sales.
  • Proficient communication skills, both written and verbal, with fluency in English. Additional language proficiency in regional languages would be an advantage.
  • Experience managing e-commerce platforms such as Shopify, Magento, and/or WooCommerce.

Preferred skills and qualifications

  • A bachelor’s degree in e-commerce, digital marketing, business administration, or a related field.
  • Experience with CRM and marketing automation platforms such as Salesforce, Mailchimp, or HubSpot for customer segmentation, targeting, and personalised marketing campaigns.
  • Proficiency in using analytics tools such as Google Analytics, Google Tag Manager, or similar to track and analyse e-commerce performance metrics.
  • Familiarity with online marketing tools, including social media advertising, email marketing, SEO and SEM.
  • Ability to work collaboratively and take charge as a leader when required.
  • Willingness to travel (domestic and international) for company events.