Visual Merchandiser Job Description Template

Finding a qualified visual merchandiser begins with writing an engaging job description. If your post is straightforward and simple, you will attract strong candidates for the role. It is important to give them an idea of your company culture, as well as bulleted lists of the objectives, responsibilities, and qualifications for the visual merchandiser role. The most compelling job descriptions are realistic, detailed, and brief — keeping the readers engaged and helping them envision what it would be like to work at your company.

What does a visual merchandiser do?

In the most simple terms, a visual merchandiser is in charge of creating visually appealing design displays in retail stores or outlets. Visual merchandising is all about attracting the customer to the merchandise. They use their design and innovation skills to enable high-quality visual styling that adheres to the guidelines of the brand and its sales objectives. Whether it is increased brand awareness or sales, a visual merchandising specialist works around window displays, walkways and counters to provide an outstanding in-store experience.

You might hire a visual merchandiser to:

Curate and execute the best visual merchandising strategy for the retail outlet
Ensure that the strategy complies with the ethos of the company, its products and its customers
Monitor the designs so that the visual display designs are in tune with the sales and marketing objectives of the brand
Generate effective visual merchandising which is a balance between creative and functional
Stay on top of retail merchandising display trends that the others are implementing

Introduction:

Creating a positive and upbeat shopping experience is something that we strive to live by at [Company X]. We’re seeking a highly innovative and skilled visual merchandiser to create high-quality retail displays. The candidate must not be afraid to think out of the box while working on creative visual merchandising tasks. With keen attention to detail, the display merchandiser must successfully convert window shoppers into customers through effective designs. The visual merchandiser in question must also be proficient in the latest consumer trends and the psychology of the target market. Excellent communication skills, both verbal and written go a long way for the visual merchandiser role.

Objectives of this role:

Curate creative visual merchandising as per the goals of the company, be it to increase walk-ins, create awareness or sales conversions
Create a positive and fulfilling shopping experience for the customers through visual merchandising and display
Implement creative merchandising campaigns while adhering to company guidelines
Employ visual merchandising principles to meet the targets set by the company
Drive the sales targets and profitability through effective design and visual merchandising

Responsibilities:

Curate and monitor the entire lifecycle of the visual merchandising experience, keeping in mind the marketing goals
Understand and analyse the psyche of the customer to curate more effective merchandising
Assess and gauge the effectiveness of a given visual merchandise and edit/tweak it as per the need of the hour
Keep track of the store inventory and make sure that the visual merchandising is displayed effectively
Ensure a safe work environment and provide outstanding customer service as a visual merchandising specialist
Monitor costs for a certain project and ensure that the visual merchandising stays within the proposed budgets
Collaborate and coordinate with other professionals, be it the buyers, members of the marketing team, or retailers
Install and set up the displays keeping in mind the visual styling trends that are prevalent in the market

Required skills and qualifications

Bachelor’s degree in visual communications, graphic design, or a related discipline
Outstanding creative, design, and analytical skills
Familiarity with common 3D design software
Previous experience as a visual merchandiser, or experience working in a merchandising team
Keen interest in the current trends of visual merchandising
Information about consumer needs and patterns
Knowledge of the company branding ethos and guidelines

Preferred skills and qualifications