Savvy marketers use sales technology
Savvy marketers use sales technology
As organisations look to their marketing teams to take the lead in creating a seamless, connected buying experience, customer insight and sales intelligence tools can no longer remain exclusive to sales teams.
At LinkedIn, we’re seeing a quietly growing trend of marketers leveraging sales technology to advance their marketing objectives.
Sales tech enables these marketers to share the same view of the buyer as their sales teams. This empowers marketers to refine their marketing strategy with segmentation insights, advance account-based marketing (ABM) efforts and stay closely aligned with their sales teams.
You can use sales tech to drive the marketing results you want too.
Download the playbook to find out how.
Download your report now