Every salesperson knows it’s getting more difficult to be heard these days. Caller ID on smartphones, filters in email clients, and a general wariness of irrelevant sales outreach have led buyers and decision-makers to screen out many attempts at sparking a conversation.
Fortunately, InMail on LinkedIn still stands out as an effective way to reach and engage prospects. Data shows that InMails drive 3X higher response rates than emails.
This tool delivers messages in a trusted professional environment, often to a much less crowded inbox. The veil of anonymity associated with email is lifted when the recipient can click on the sender’s name, view their profile, and learn who they are.
With that said, no form of communication is automatic. No matter the channel, you still need to take the right steps to ensure your messages gain a recipient’s attention, convey trust, and compel action.
Here are 6 InMail templates we’ve found to be effective. These templates offer a simple framework for crafting messages that get noticed. As we’ll show, you can actually prime the relationship prior to your first InMail message with the personalized connection request, and email follow-up in steps one and two.
