AND Digital uses disruptive methods to attract top talent.
SUCCESS STORY
AND Digital provides talent and technical coaches to help clients build their in-house digital teams. Close collaboration between marketing and human resources has helped AND Digital successfully recruit top tech talent, while growing to over 200 people in just over three years.
THE CHALLENGE
Standing out in a highly competitive market
AND Digital has aggressive hiring goals, expecting to add over 140 people each year while building on its unique corporate culture. But they’re recruiting in one of the most competitive markets in the world – London. And it’s difficult to find talent with a curious mind, and the right mix of technical and people skills.
THE SOLUTION
Creating engagement with employer brand campaigns
The AND Digital strategy starts with a collaborative working relationship between recruitment and marketing. They work together to leverage social channels to build their talent pipeline, helping candidates become familiar with the company even before roles are open. The company’s LinkedIn Career Page is filled with videos and stories that take people behind the scenes to experience life at AND Digital. And Sponsored Content is used to distribute these stories to the right candidates.
Main product used:
THE RESULTS
100% direct hires
Follower growth on all social media channels is surpassing goals, helping AND Digital achieve 100% direct hires.
Capturing more connections
The company’s Coffee AND Code campaign (a branded coffee van visiting hotspots for technical and digital talent in London) more than doubled the company’s LinkedIn followers.
Driving audience engagement
Social channels build the talent pipeline, helping candidates become familiar with the company, even before roles are open.
"The engagement we’re driving on LinkedIn and other social tools is enabling our teams to compete for some of the most sought-after talent in London, whilst still maintaining the culture that’s crucial to our proposition."
AND Digital
ABOUT AND Digital
AND Digital accelerates the development of world-class digital capabilities – powering the product development efforts of ambitious companies from British Airways and Conde Nast, to The Telegraph, Gousto and more.
Very few businesses today can deliver the software products at the pace and quality needed to meet their requirements. That’s because the right product is only one part of the equation. In order to thrive over the long term, organizations also need the right people, with the right skills, set up in the right environment.
We work with our clients’ people to build impactful products AND high performing teams. We do that by blending technical craft and product expertise with an award-winning approach to talent growth and development.
INDUSTRY:
Information Technology and Services
No. OF EMPLOYEES:
201-500 employees
HEADQUARTERS
London, Covent Garden
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