From building the employer brand to reskilling thousands of employees – there’s a LinkedIn tool for everything business.

In its efforts to embrace an all-round digital transformation, Eurobank started building the brand on LinkedIn. Brand transparency, well-thought out content, and publishing research turned Eurobank’s LinkedIn Page into the most engaging page across the banking sector. The brand now uses LinkedIn to communicate news, financial reports, innovative products and services, HR initiatives, awards, educational initiatives, and career opportunities.

Speaking of career opportunities, Eurobank used LinkedIn Recruiter to create talent pipelines and find potential ‘pioneers’ at all levels. On top of getting great-quality applications, the company was able to identify where the talent was based, either geographically or within other companies, while the Spotlights feature and other custom filters greatly supported this search.

All these efforts to attract and hire the right talent were matched with a campaign to grow current talent. Eurobank used LinkedIn Learning in a more structured way, giving employees the opportunity to discover the platform’s potential. The curated content was an intermediate step, before getting employees to completely shift towards self-directed learning.

The digital upskilling initiative, which the company named “Digital Accelerator”, outlined five digital skill sets: information literacy, collaboration, content creation, safety and problem solving. The company then mapped out these skills to LinkedIn Learning courses. Employees were able to create their own personal learning journeys across one year. The program was completed by 5.5K employees and recorded more than 520K of learning hours, becoming the most successful and strategic upskilling initiative in recent Eurobank’s learning history.

Following the success of the Digital Accelerator initiative, Eurobank is continuously building engagement on the platform through curated content: either by introducing curated learning paths for high demand skills or for addressing developmental needs, or through major upskilling initiatives. At the same time, it designs specific actions to boost this self-directed learning culture, such as the “Your Learning Bulletin” which is a monthly newsletter featuring LinkedIn Learning content that each time focuses on specific themes relating to corporate news, priorities and events!