How Lloyds Banking Group revitalized its employer brand.

SUCCESS STORY

After the 2008 financial crisis, trust in financial institutions was low. Committed to the immense positive social and economic impact it believed it could have, Lloyds Banking Group sought to create an employer brand to reflect that focus, as well as Lloyds’ investment in technology and digital banking. Highlighting the employee value proposition—“together we make it possible”—Lloyds leveraged LinkedIn to share employee stories to attract and engage the right candidates. 

4x

Increase in content engagement 

+80%

Growth in LinkedIn followers 

+30%

Boost in LinkedIn Company Page visits 

THE CHALLENGE

THE RESULTS

“A key pillar of our corporate strategy for the next few years is building a business that’s more collaborative, agile, and fast paced . . . in order to make this happen, we had to attract the right people with the right skills, at all levels of experience.”