Challenge:

• As a fully inbound organization, BambooHR wanted to drive greater demo interest and generate leads from new buyers. They were determined to create an engaging and relevant experience for prospects at every step of the buyer’s journey, while reducing cost-per-lead.

Solution:

• The team implemented a strategic, 4-tiered approach. They used Single Image Ads to promote thought leadership content such as ‘How to Onboard Like a Pro’ and ‘The Ultimate DIY HR Guide’ to their target audience. Then used Message Ads to directly invite those prospects to sign up for a demo. Lead Gen Forms provided prospects with a seamless sign-up process without having to leave the page. And lastly, website retargeting reached site visitors who didn’t convert with Single Image Ads, so they could continue nurturing their audience.

Result:

• This approach was met with a powerful response. BambooHR’s lead gen form campaign performed significantly higher than benchmarks, increasing their cost per-lead efficiency by over 40%.
• They achieved 53% higher submission rates versus forms on their website.

About BambooHR

BambooHR provides the time and insights to focus on your most important asset– your people. Their software collects and organizes all the information gathered throughout the employee lifecycle, from hiring to onboarding, preparing compensation, and building culture. They aim to set people free to do great work—not just HR pros, but all teams within small-to-medium-sized businesses.