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Wherever you are in the marketing process, discover the foundational tools you need for a successful ad campaign with LinkedIn.
Education
Curated best practices and tips to accelerate success today.
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Inspiration
Insight from marketing experts to help ignite your marketing journey.
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Optimization
Resources to help you measure and improve your return on investment.
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Education
Curated best practices and tips to accelerate success today.
Create your first campaign
Get the foundational tools you need to start advertising on LinkedIn.
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LinkedIn Campaign Manager
Create, optimize and measure campaigns with ease using our self-serve online tool.
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Ads Guide
Discover specifications and guidelines for all LinkedIn ads.Â
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Webinars and Videos
Accelerate the success of your advertising campaigns with our webinars and videos.Â
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LinkedIn Marketing Labs
Learn the science of marketing to professionals with on-demand courses.
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Product Tutorial Videos
Step-by-step tutorials on Tools, Tips & Best Practices.
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Inspiration
Insight from marketing experts to help ignite your marketing journey.
Ad Tips & Best Practices
Are you new to running ads on LinkedIn? This content will help you get started.
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2024 B2B Marketing Benchmark
Explore insights highlighting the importance of agile, data-driven and customer-centric strategies.
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Ebooks and Guides
Discover product insights and resources.
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Today in SaaS Marketing: Winning in the New Age of SaaS
Learn why marketers should adopt an expansion mindset for healthy long-term growth.
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B2B Resources Hub
Discover guides, templates and playbooks for B2B marketers.
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B2B Marketing Glossary
Explore marketing terms and tips in an easy-to-reference guide.
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Optimization
Resources to help you measure and improve your return on investment.
Brand & Demand Playbook
Achieve your Brand & Demand Goals with our new Playbook.
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Build brand
awareness
How to build & sustain brand awareness on LinkedIn.
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Drive lead
generation
How to drive high-quality leads on LinkedIn.
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Reporting and Analytics for LinkedIn Ads
Learn how to optimize your LinkedIn ad campaigns to maximize ROI with our free course.
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Measuring Results
Discover tips on analyzing performance, measuring engagement and more.
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Customer Stories
Check out how these marketing customers got started with LinkedIn
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