LinkedIn Pages best practices
Top tips and tricks to help you make the most of your LinkedIn Page.
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Step 1: Create a LinkedIn Page
Before you can start your first campaign, you will need to establish your organization’s presence by creating a LinkedIn Page. A LinkedIn Page will help you grow your brand awareness and build trust with your community.
Companies build relationships on LinkedIn
Approximately 61.3M companies have a Page on LinkedIn.
Gain more followers with a complete page
Pages that post weekly have 5.6 times more followers than pages that post monthly.
Engage with our most active members
Approximately 40% of LinkedIn visitors engage with a Page organically every week.
Find the right combination of targeting, creative, bidding, and placement with Accelerate campaigns
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LinkedIn Pages best practices
Top tips and tricks to help you make the most of your LinkedIn Page.
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Step 2: Create a campaign
After you’ve created a LinkedIn Page, you can start advertising by creating your first campaign in a few easy steps.
B2B marketers of all sizes choose LinkedIn
Over 90% of marketers use LinkedIn for their B2B marketing.
Drive exponential conversion growth
Advertisers see 2X higher conversion rates with LinkedIn Ads.
Built on a platform our customers trust
#1 for legitimacy, security and community by eMarketer.
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Create your first campaign
Learn how to set up a campaign using LinkedIn's Campaign Manager.
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Intro to LinkedIn Ads
Learn the ins and outs of LinkedIn Ads with this interactive course for first time users.
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LinkedIn Campaign Manager
Create, optimize and measure campaigns with ease using our self-serve online tool.
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Ads guide
Find the specs you need for all of LinkedIn's ad formats
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Step 3: Boost a post
Amplify your presence on LinkedIn by boosting organic content. Reach a highly engaged audience on their feed by leveraging paid ads.
Reach people who matter most
Target your ideal audience by seniority, industry, job function, and more using LinkedIn’s real, member-generated demographic data.
Promote a post in seconds
With just a few clicks, you can turn an organic post into a campaign.
Easily achieve your objectives
Launch a campaign to lift engagement, traffic to your website, or Page followers.
professionals on the world’s largest network for B2B
online advertising platform for B2B lead generation
Audiences on LinkedIn are 6x more likely to convert
Reach your business goals with LinkedIn Ads