Campaign budgets for Your LinkedIn Ads

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Marketers know that it may take time to figure out the best budgets for your marketing plans and especially for your campaigns. Here we will explain how LinkedIn is here to help you every step of your budget selection. Campaign Manager is LinkedIn’s platform to set up and launch ad campaigns. Once you’ve logged in and started creating a campaign, set your campaign objective and continue making selections for audiences, ad format and placement. Then you are able to designate your campaign’s budget.

Budget is the amount of money you choose for your marketing plans, and to show specific ads through campaigns. LinkedIn offers two types of budgets for your campaigns, daily and lifetime. Daily budget is how much you want to spend per day for that particular campaign. Lifetime budget is a total amount of money that you want to spend over the duration of the campaign. You are able to select either budget option on its own, or a combination of the two.

Pacing

Pacing is the speed and consistency of your campaign’s spend, and can be used as an indicator of when spend should be more or less. LinkedIn uses lifetime pacing, which predicts platform activity over the course of one week, and optimizes by distributing budget spend accordingly.  LinkedIn recommends using lifetime budget backed by lifetime pacing, to get the most efficient results out of your budget.

Minimums

The minimum daily budget amount required to start on LinkedIn is $10, for any ad format. The minimum lifetime budget amount for new, inactive campaigns is $100. Once the campaign launches, the minimum lifetime budget adjusts to the minimum daily budget of $10 multiplied by total days scheduled.

Defaults

You may notice default budgets when navigating within Campaign Manager. When creating a new campaign, we suggest $25 for new advertisers and $50-100 for existing advertisers who are using USD currency, and equivalent of $25 for all new campaigns in other currencies. In the near future, these default budgets will be more personalized to the advertiser using a predictive algorithm.

Campaign Group Budgets

Campaign groups allows you to group related campaigns,  simplifying how you manage budget, schedule, run status, and reporting across multiple campaigns. With campaign groups, you can set a campaign group budget that will serve as a limit for the cumulative total of all campaign budgets within the group. Setting this budget is optional.