• To generate quality leads across the US, UK, Canada, LATAM, the DACH region, France and Denmark in a cost-effective manner.
  • Runs localised campaigns for each market, using high-value e-book downloads to generate leads primarily among HR and Learning & Development professionals.
  • Use campaign learnings to deepen market understanding and power an always-on marketing strategy on LinkedIn.
  • To test the need for localised marketing, LMS365 served both English and Danish creatives to a Danish audience.
  • While audiences on LinkedIn are presumably bilingual, the localised version generated 2x higher Lead Gen Form completion rate.
  • Leveraging this insight, LMS365 now localises all their creatives for non-native English markets.
  • LMS365 created an always-on full funnel setup containing multiple variants of each creative to methodically split-test the performance of their e-book content.
  • This resulted in more leads, an increased Lead Gen Form completion rate, as well as lower Cost per Lead.
  • To maximise budget mileage, No Zebra, LMS365’s digital marketing agency, uses a manual bidding strategy on LinkedIn.
  • They start with a higher bid to secure impressions, then continuously adjust the bid to find the sweet spot between lead quality and cost.