Lombard Odier sees 12% increase in brand favourability leveraging video for Sponsored Content

Challenge

• Reach senior-level audiences
• Build awareness through thought leadership

Solution

Lombard Odier wanted to deliver relevant content  to senior-level audiences to build thought leadership and brand preference. They created a  series of short and elegant animated videos in English and French highlighting how sustainability can impact wealth management.

Lombard Odier used LinkedIn to reach a highly targeted audience.  Including video for Sponsored Content into their campaign, their carefully crafted videos fit into a premium experience  that met the needs of these professionals who were well-informed and influential yet short on time.

Results

About Lombard Odier

Lombard Odier is a leading global wealth and asset manager. Lombard Odier provides a complete offering of wealth services, including succession planning, discretionary and advisory portfolio management, and custody. Asset management services are offered through Lombard Odier Investment Managers (LOIM). The Group has also created cutting-edge banking technology which is distributed to other financial institutions.