• To create a distinct and memorable brand in the minds of audiences, MHR launched a brand awareness campaign across multiple channels including LinkedIn
  • On LinkedIn, they broadly targeted business decision-makers across all companies and industries using 3 brand creatives to speak directly to 3 key audience segments
  • They built on this brand momentum with a lead generation campaign, targeting a precise audience of decision-makers in the HR, Payroll and Finance functions without wastage
  • MHR leveraged an uplift in brand awareness and retargeted audiences who engaged with the brand campaign’s Single Image Ads
  • They refined their targeting strategy, using Custom Segments, LinkedIn Groups and Member Skills to identify precise audiences beyond job titles and job functions
  • MHRʼs new brand mascot was featured front and centre in their brand campaign to build distinctiveness and recognition
  • Using their own insights that 71% of paid media clicks come from mobile devices, MHR optimised their brand creatives for mobile viewing, using a vertical-first approach to boost performance
  • MHR used a mix of LinkedIn ad formats to achieve their objectives, testing and learning along the way
  • For top-funnel brand awareness, they relied on Single Image Ads with impactful brand creatives
  • For bottom-funnel lead generation, they used Conversation Ads and Single Image Ads paired with Lead Gen Forms to offer a friction-less experience to prospects