Delivered tailored marketing messages in the right contextual environment

• Microsoft tailored their outreach to different audience segments with more nuanced messages
• Engaged their audiences on LinkedIn with in-feed ads and continued to nurture them outside the LinkedIn platform by activating LinkedIn Audience Network
• They uploaded a custom block list to ensure that their messages are only delivered on brand-approved sites and in the right contextual environment

Optimised frequency in a brand-safe manner

• With LinkedIn Audience Network supplementing their LinkedIn feed activity, Microsoft consistently engaged their precisely-defined audience segments
• This helped improve budget efficiency, with LinkedIn Audience Network representing 9% of total campaign spend but accounting for 22% of all clicks