• To maintain brand awareness among supply chain professionals and food & beverage industry players across the Netherlands
  • To drive job applications from qualified supply chain professionals to fill specific roles in different parts of the Netherlands
  • Top-funnel marketing activity is targeted nationwide to maintain brand awareness and differentiate NRG-Office from the competition in a crowded marketplace.
  • The objective is to nurture sustainable brand relationships, which is essential as NRG-Office operates in a niche space.
  • Recognising that professionals in different parts of the country have different priorities, NRG-Office runs regionalised lead generation campaigns with tailored messages.
  • Using insights from their sales team, their ads in the Nijmegen region, for example, focus on the opportunity to contribute to team/business growth while those for the Amsterdam & Randstad region promote individual development.
  • NRG-Office integrated LinkedIn Campaign Manager with HubSpot (marketing automation) and Salesforce (CRM) for seamless data flow, lead nurture, and candidate tracking.
  • This provides their marketing team with further insights on the effectiveness of their regionalised messages.
  • They are also able to profile their best-performing segments by using CRM data to build Lookalike Audiences for their LinkedIn campaigns.