Background image of Scaleup Finance


Founded in Denmark in 2021, Scaleup Finance relied heavily on referrals for customer acquisition. To fuel its growth ambitions, the company knew it had to transition to a scalable growth model. In 2022, Scaleup Finance turned to LinkedIn as the ideal B2B marketing platform to help it cement its brand position in its home market of Denmark and break into its first international market of the United Kingdom (UK).


THE CHALLENGE

To build a scalable growth marketing engine that would drive new customer acquisition in Denmark and the UK.


THE SOLUTION

Scaleup Finance launched a localised, full-funnel marketing strategy on LinkedIn to create brand awareness, drive valuable website traffic, and generate marketing qualified leads in each market.

  • Globalised branding: To establish a consistent brand identity across markets, Scaleup Finance ran evergreen, global brand campaigns with its key tagline: Don’t hire a CFO, subscribe to one. Doing so laid the foundation for localised, follow-up campaigns that spoke directly to audiences in each market.

  • Localised messaging: Scaleup Finance delivered bespoke brand messages in each market. The company’s investment in brand building comes from its conviction that recognisable brand could generate more inbound leads in the long run.

  • Localised audience insights: Scaleup Finance leverages demographic insights from its LinkedIn Ads campaigns to continuously deepen its understanding of audiences in each market. When LinkedIn-sourced leads convert into sales opportunities, the data was sent back to LinkedIn Campaign Manager so that future campaigns are optimised towards audiences of similar profiles.


THE RESULTS

LinkedIn Ads campaigns in Denmark and the United Kingdom helped Scaleup Finance achieve 1,000% growth within a year. Today, with a marketing mix anchored on LinkedIn, over 50% of Scaleup Finance’s qualified leads are attributed to its digital marketing efforts.


  1. “On LinkedIn, we’re able to tailor our full-funnel marketing strategy directly to our Ideal Customer Profile in each market. Our results suggest that we have successfully built the scalable growth model that we need to continue expanding internationally.”

    Alexander Wulff

    Alexander Wulff
    CEO & Co-founder
    Scaleup Finance


  2. “We didn’t succeed overnight but gradually built our success over time by establishing Scaleup Finance’s brand on LinkedIn. By continuously refining our creatives to align with our audience’s interest and address their pain points, we managed to increase relevancy and thereby the number of clicks and leads from our target audience.”

    Matias Kristensen

    Matias Kristensen
    Paid & Performance Specialist
    Sunrise A/S


Scaleup Finance is dedicated to empowering startups and growing companies with innovative tech-enabled solutions. Founded in Denmark, the company has rapidly expanded its presence and established itself in the UK market. In just three years, it has achieved significant milestones, including a record-breaking fundraise and expansion into new territories. View Company page.

Headquarters: Copenhagen, Denmark |  No. of Employees: 51-200 |  Industry: Technology, Information and Internet