Stockholm Chamber of Commerce puts top business minds live on LinkedIn

The Stockholm Chamber of Commerce plays a key role advocating for pro-business political decisions in the region of Sweden’s capital. Its effectiveness depends on the ability to engage these decision-makers with business-focused thought leadership – and also on providing value for their 2000 membership companies. When Covid-19 ruled out the Chamber’s regular networking events, it was able to keep both audiences engaged through an interactive weekly interview show on LinkedIn Live. The SthlmSessions drew an average live audience 5x the size of the Chamber’s typical events with the average of 2,000 on-demand views for each episode equivalent to its entire membership.

The Challenge

•   Help fill the gap left by Stockholm Chamber of Commerce’s 200 annual business meetings, with their combined audience of 10,000
•   Maintain the Chamber’s visibility and ability to engage political decision-makers
•   Promote business-led thinking around pressing issues

The Solution

•   SthlmSessions – a weekly, 30-minute interview show on LinkedIn Live
•   Regular broadcast slot of 12.30pm on Fridays creating appointment to view via the Chamber’s LinkedIn Page
•   Chamber CEO Andreas Hatzigeorgiou interviews top business leaders with additional questions from the LinkedIn Live audience
•   Mix of Sponsored and organic content to promote live episodes and on-demand recordings

Why LinkedIn?

•   Ability to target both political influencers and business professionals
•   LinkedIn Page provides a focal point for the Chamber’s membership community
•   Bringing live video and promotional content together on the same platform

Results

•    Average live audience 5x larger than that of the Chamber’s regular business events
•    2,000 on-demand views per episode
•    Since launching the sessions, Stockholm Chamber of Commerce has doubled its number of LinkedIn followers