Make it clear and compelling.
Take time crafting a title, description, and image to represent your Newsletter. Create visual interest using images, videos, and quotes within your Article.
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Get an audience fast
Easily publish targeted long-form content from your LinkedIn Page, with rich media, links & pull quotes.
Make it easier to engage
Start a conversation with your community in the comments and foster rich back-and-forth dialogue.
Know your audience
Get exclusive firmographic details on who’s reading & engaging, along with reach and engagement metrics.
LinkedIn Articles
Publish individual, stand-alone long-form content pieces on a variety of topics that matter most to your audience.
LinkedIn Newsletters
Publish recurring, serialized Articles on a certain topic and instantly build a subscriber community.
Only qualified LinkedIn Pages & creators can create a Newsletter.
Inform your audience
• Company announcements
• Award winners
• Product or campaign launch
• Program updates
Humanize your brand
• Employee stories or spotlights
• Corporate social responsibility initiatives
• Diversity & inclusion initiatives
• Workplace issues
Deliver ongoing value
• Recurring publications
• Timely news
• Concise recaps
• Professional insights
Build thought leadership
• Industry trends
• Proprietary research or reports
• Future of work insights
• New or contrarian perspectives
Pro Tip: Keep an eye on the LinkedIn News headlines on the top right corner of your home screen. This will help you see what LinkedIn members are already engaging with on the platform.
1. Add content
Add a headline and cover image to stand out. Edit body copy size, style and formatting. Then embed links, videos, images, pull quotes or code snippets.
2. Publish
Publish directly to your LinkedIn Page feed to kick off views and engagement. Increase discovery off LinkedIn by setting SEO titles, descriptions, and tags in your Article’s settings.
3. Review analytics
Review reach, engagement, and firmographic analytics on your Article.
1. Create
When writing an Article, select “Create a Newsletter”. Add a title, description, logo, and posting cadence.
2. Publish
When you publish your Newsletter, the first Article will post to your Page feed and LinkedIn will notify your Page followers. Newsletter subscribers get notified each time a new edition is published.
3. Review analytics
Review the performance of each Article in your Newsletter and quickly assess the total number of subscribers.
Make it clear and compelling.
Take time crafting a title, description, and image to represent your Newsletter. Create visual interest using images, videos, and quotes within your Article.
View University of Phoenix example
Keep it readable.
Plan for content to be relatively concise, between 500 and 1,000 words. Lean into bulleted lists or short sections that make your content easy to consume.
View PayPal example
Ask for the engagement you want.
End your post with a call-to-action, like a question that spurs comments or a request to tag a colleague.
View Spotify example
Help drive viewership.
Add relevant hashtags and tags in the post promoting your Article. Continuously share your Newsletter and Articles to your LinkedIn Page.
View YPO example
Karen Pace
Randstad
Award-winning Social Media Strategist, Content Marketing & Digital Marketing expert
“LinkedIn Articles are allowing Randstad US to move faster on hot topics, be more personal, edgier and, in turn, more human than traditional articles on our site.”
Alison Coleman
Zoom Video Communications
Social Media Content Specialist for Zoom
“Our Zoom Newsletter is getting great engagement. After our first newsletter was published, we had over 40,000 subscribers – we’re so excited! Our Sales team has also been very enthusiastic and are finding the articles in the newsletter really valuable.”
Eliana Amrami
Nuveen
Enterprise Social Media Manager at TIAA
“The more recent article actually helped us solve an issue. We wanted to share a long-form post to call out various employees who have received awards . . . [so] we decided to create an Article and write a shorter post to go along with it. This post was re-shared by our CEO and has received the most article views thus far.”