Census
Sync your customer data and marketing audiences into 200+ business tools, no engineering required.
Learn more about Census
Census is the leading Data Activation platform for syncing data from the cloud data warehouse to SaaS tools so teams can take smarter, faster action. We help companies like Canva, Figma, Mixpanel, and Notion make data their competitive advantage.
How Census and LinkedIn work together
Census helps you harness the valuable customer data you need to always send the right message at the right time.
We connect marketing teams to the Customer 360 source of truth in the data warehouse, by providing a no-code experience to build and activate omnichannel audiences in just a few clicks. No CSVs or engineering favors required!
By building hyper-personalized customer journeys, you can experiment more intelligently, improve ROAS, and decrease customer acquisition costs.
Benefits
360° Customer Profiles
Your stack is composed of 10+ tools. Each one has data about your customers; none have the full picture. With Census, unify that siloed data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn't have to go to 5 different places to understand their customers.
Dynamic ABM
Create custom audiences from Account-Based Marketing targets and drive sales by delivering personalized ads and emails to the right people at the right time.
Lead Scoring
Create custom scoring models using your first-party data and sync Product Qualified Leads and Marketing Qualified Leads to all your CRM, marketing, and advertising channels.
Marketing Segmentation
Create granular segments or audiences based on Customer 360 data to create upsell opportunities, send product recommendations based on customer behavior, and trigger campaigns based on calculated metrics with up-to-date data.
Earned badges
LinkedIn Certified
Details
Visit Census website
Region Support
Americas
Asia Pacific
Europe
Specialty
Audiences
Service Model
Self service
Managed
Pricing Model
Subscription
Resources
Get Started with LinkedIn
Implementation Guide
Privacy Policy
Census Privacy Policy
"Census helps us target customers better and more consistently. Our growth team wanted to sync intent audiences to LinkedIn and Facebook ads, but a lot of that data was in Snowflake and not Salesforce. What we’re able to do with Census is take the same intent data we use for cold emails and also use it for ad audience targeting."
Osman Sheikh
Sr. Marketing Operations Manager
Rippling
Highlights of using Census with LinkedIn
The new customer data platform
Keep your warehouse as the source of truth for all customer data.
Supercharge personalization
Build dynamic segments, power personalized campaigns, and unify messaging across every marketing platform.
Sync to 200+ destinations
Activate your warehouse data in the tools business teams use.
Empower business self-serve
Define business entities once to make your most important data available for everyone.
Integrates with these products or features
Platform:
Campaign Manager
Ad Formats:
Message Ads, Conversation Ads, Video Ads, Text Ads, Single-Image Posts, Dynamic Ads, Carousel Ads
Features:
Contact Targeting, Account Targeting, ReTargeting, LinkedIn Audience Network
Get started with LinkedIn and Census