Optimize your campaigns: Data sent from Google’s server-side tags to LinkedIn via Conversions API allows you to improve measurement and optimize your LinkedIn campaign performance
Increase website performance: Server containers reduce reliance on client-side processing, leading to faster page load times and better website performance
Enhanced privacy and compliance: Keep sensitive data on the server-side to reduce the risk of data breaches
Better control: Server-side tagging allows you to better control how data flows from your website to 3rd party tools