• Convert Unknown Prospects to Known Buyers. Easily capture and funnel high quality leads from LinkedIn into Oracle Eloqua by providing a seamless user experience to buyers on LinkedIn.

  • Enrich Buyer Profiles. LinkedIn Lead Gen Forms automatically pre-fills information from the LinkedIn user profile. This provides marketers with valuable contact data that can be used for segmentation, personalization, and lead scoring.

  • Retarget Buyers with Relevant Digital Ads. From the Oracle Eloqua Campaign Canvas, Marketers are able to retarget individual buyers with relevant digital Ads leveraging LinkedIn Matched Audiences

  • Optimize Digital Ad Spend on LinkedIn.  By actioning Oracle Eloqua’s Digital Body Language, marketers are able to target only specific, engaged buyers with relevant digital ads.  

Malcolm Aldridge
Malcolm Aldridge
Global Marketing Automation Manager
Flight Centre Travel Group