Animated image of the LinkedIn lead generation Ads rendering on a mobile device

LinkedIn Lead Gen Forms

Collect even more quality leads from your ads on LinkedIn with seamless pre-filled lead forms

Now available for Message Ads and Sponsored Content

Try Lead Gen Forms

What you can do with Lead Gen Forms

Generate high-quality
leads at scale

Lead Gen Forms come pre-filled with accurate LinkedIn profile data, letting members send you their professional info with just a couple of clicks.

Prove the ROI of your
lead generation campaigns

Track your campaigns' cost per lead, lead form fill rate and the number of leads you're getting from specific professional audience segments.

Access and manage your
leads with ease

Download your leads from Campaign Manager or integrate with your preferred marketing automation or CRM tool. Learn more about integrating LinkedIn Lead Gen Forms.

How to get started with LinkedIn Lead Gen Forms

Rendering of a Lead Gen Form ad on mobile. Example of the CTA in a sponsored Content and in a Sponsored Inmail rendering on mobile

Add a call-to-action to your ad format

A member clicks the call-to-action button to engage with your Sponsored Content (example left) or Message Ads (example right) — for example, a downloadable eBook or a webinar signup.

How to set up Lead Gen Forms

Rendering of a form being filled on mobile

Instantly collect complete and accurate leads

Once members click your ad, they’ll see a form that’s pre-filled with accurate professional information from their LinkedIn profile, such as their name, contact info, company name, seniority, job title, and location.

With a single click on the form—and without having to type anything by hand—members can instantly send you their info, creating leads for your business.

Learn about data you can collect

Rendering of the Thank you page and the content served to the user after the form has been filled

Automatically connect members with your offers and content

As soon as members submit a lead form, they’ll automatically see a “thank you” page that connects them to your eBook, website, or another destination of your choice.

Lead Gen Forms best practices

Screenshot of Campaign Manager platform: zoom on lead gen form performance report

Measure the impact of your lead generation campaigns

Using built-in reporting, measure your campaign cost per lead, lead form fill rate and the specific audiences you’re converting into leads.

Measure impact of campaigns

Screenshot of Campaign Manager platform: zoom on the feature to download the leads generated

Access your leads in Campaign Manager or your preferred third-party tools

Download your leads directly from Campaign Manager or pass your leads to the CRM or marketing automation platform of your choice.

Access and manage leads

Lead Gen Forms success stories

90% of pilot customers beat their cost-per-lead (CPL) goals, with lower CPLs compared with their standard Sponsored Content campaigns.

"Lead Gen Forms provide a frictionless way for us to reach out to customers. Within a matter of minutes, you can create a campaign and start generating quality leads. We've received great feedback from our admissions team as well as the prospects themselves."

Fareed Raja
Digital Channel Manager
Jack Welch Management Institute

"Lead Gen Forms have dramatically improved our target users’ experience with amplified content, as well as our form fill rates. It’s the optimal ad unit to get the best bang for your lead gen buck."

Ashley Hirschbek
Senior Digital Marketing Specialist
LEWIS Pulse

"Traditional landing pages take people away from the LinkedIn platform. Having members stay in-app with Lead Gen Forms is a seamless user experience."

Nik Love
Global Digital Manager
IR

View case study