The Fundamental Strategies for B2B Video on LinkedIn
Learn recommendations on everything from video length to framing a shot to drive desired actions. We conducted the largest analysis into B2B video ad creative to find out what works – and what doesn’t.
How can you create video content that jumps out of the feed and delivers results?
We've broken down the research findings into actionable tactics you can apply to your video creative. Explore the videos & guides below to see how!
How to increase video views 3 minutes
Increasing engagement with video ads 3 minutes
How to increase CTR 3 minutes
The Completion Rate Debate 3 minutes
The myths and pitfalls (to avoid) with video marketing 3 minutes
Speakers
Jen Bunting
Head of Product Marketing for EMEA & LATAM LinkedIn
Elizabeth Knights-Ward
Head of Content Marketing for EMEA & LATAM LinkedIn
Want to learn even more about Video Best Practices? Unpack the research in detail with our webinar replay.
60 minutes
Video Ads earn 30% more comments per impression than static images in the LinkedIn newsfeed.
Join Jen Bunting as she shares the detailed research findings into how to help marketing get the best results from their video ad creative.
Download these ebooks for further best practices to share with your team
US & Canada Edition:
The Fundamental Strategies for Video Ads on LinkedIn