B2B marketers continue to navigate numerous changes and have a long road ahead with growing targets, noisy distribution channels, and buying committees that are hard to reach. We know, though, that marketers who adopt an account-first approach in aligning marketing and sales, targeting high-quality audiences, and tracking ROI are more agile, budget-efficient, and successful.

Here’s the agenda at a glance:

  • How the world of marketing is changing - Trends from the LinkedIn Insights team
  • Why ABM is more relevant than ever - Panel discussion with industry marketing leaders
  • Inspiring world-class experiences - Learn the ANNUITAS framework
  • ABM Winning Plays Competition - Vote for your favorite live
  • Featured Session - Baratunde Thurston

You'll leave this event equipped with actionable tips and best practices and inspired to run world-class ABM strategies.

Watch Now!

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Speakers

Baratunde Thurston
Baratunde Thurston
Executive Producer & Host of How To Citizen with Baratunde podcast
Allyson Hugley
Allyson Hugley
Insights Director
LinkedIn
Adam Needles
Adam Needles
CEO
ANNUITAS

Regional Speakers

North America

Liz Demers
Liz Demers
Host, Senior Partner Manager
LinkedIn
Illianna Acosta
Illianna Acosta
Host, Channel Sales Manager
LinkedIn
Jon Miller
Jon Miller
Panelist, CMO
Demandbase

Asia Pacific

Amanda Margariti
Amanda Margariti
Host, Senior Partner Manager
LinkedIn
Gil Burgmans
Gil Burgmans
Host, Senior Partner Manager
LinkedIn
Prasana William
Prasana William
Panelist, Senior Marketing Manager Asia
Hubspot
Latane Conant
Latane Conant
Panelist, CMO
6Sense
Amanda Malko
Amanda Malko
Panelist, CMO
G2
Chantal St.Louis Augustin
Chantal St.Louis Augustin
Moderator, Lead
Education Vertical Marketing
Kiaran Geen
Kiaran Geen
Panelist, President APAC
Merkle | DWA (Agency)
Kate Power
Kate Power
Panelist, Head of ABM APAC
ServiceNow
Sarah Tucker
Sarah Tucker
Moderator, Head of APAC Marketing
LinkedIn

Europe/Middle East and Africa

Bruna Gil
Bruna Gil
Host, Channel Partner Lead
LinkedIn
Solimar Goncalves
Solimar Goncalves
Host, Technical Partner Manager
LinkedIn
Barry Richards
Barry Richards
Panelist, Strategy & Planning Director
Transmission
Vidya Drego
Vidya Drego
Panelist, VP of Marketing
Hubspot
Gavin Dimmock
Gavin Dimmock
Panelist
GM Terminus EMEA
Fiona Gallagher
Fiona Gallagher
Moderator, Head of EMEA Field Marketing
LinkedIn