B2B marketers continue to navigate numerous changes and have a long road ahead with growing targets, noisy distribution channels, and buying committees that are hard to reach. We know, though, that marketers who adopt an account-first approach in aligning marketing and sales, targeting high-quality audiences, and tracking ROI are more agile, budget-efficient, and successful.
Here’s the agenda at a glance:
- How the world of marketing is changing - Trends from the LinkedIn Insights team
- Why ABM is more relevant than ever - Panel discussion with industry marketing leaders
- Inspiring world-class experiences - Learn the ANNUITAS framework
- ABM Winning Plays Competition - Vote for your favorite live
- Featured Session - Baratunde Thurston
You'll leave this event equipped with actionable tips and best practices and inspired to run world-class ABM strategies.
Watch Now!
Speakers
Baratunde Thurston
Executive Producer & Host of How To Citizen with Baratunde podcast
Allyson Hugley
Insights Director
LinkedIn
Adam Needles
CEO
ANNUITAS
ANNUITAS
Regional Speakers
North America
Liz Demers
Host, Senior Partner Manager
LinkedIn
Illianna Acosta
Host, Channel Sales Manager
LinkedIn
Jon Miller
Panelist, CMO
Demandbase
Demandbase
Asia Pacific
Amanda Margariti
Host, Senior Partner Manager
LinkedIn
Gil Burgmans
Host, Senior Partner Manager
LinkedIn
Prasana William
Panelist, Senior Marketing Manager Asia
Hubspot
Hubspot
Latane Conant
Panelist, CMO
6Sense
6Sense
Amanda Malko
Panelist, CMO
G2
G2
Chantal St.Louis Augustin
Moderator, Lead
Education Vertical Marketing
Education Vertical Marketing
Kiaran Geen
Panelist, President APAC
Merkle | DWA (Agency)
Merkle | DWA (Agency)
Kate Power
Panelist, Head of ABM APAC
ServiceNow
ServiceNow
Sarah Tucker
Moderator, Head of APAC Marketing
LinkedIn
Europe/Middle East and Africa
Bruna Gil
Host, Channel Partner Lead
LinkedIn
Solimar Goncalves
Host, Technical Partner Manager
LinkedIn
Barry Richards
Panelist, Strategy & Planning Director
Transmission
Transmission
Vidya Drego
Panelist, VP of Marketing
Hubspot
Hubspot
Gavin Dimmock
Panelist
GM Terminus EMEA
GM Terminus EMEA
Fiona Gallagher
Moderator, Head of EMEA Field Marketing
LinkedIn