With buyers placing an increased premium on a company’s sustainability practices, it presents an important opportunity for marketers to innovate and differentiate your brand in the market.
But sustainability can be hard to talk about (and get right), especially on social media. How can organizations find their voice in the sustainability conversation to win hearts, minds, and wallet share?
Here’s the agenda at a glance:
- Fireside Chat with Peggy Brannigan, LinkedIn’s Director of Environmental Sustainability
- Deep-Dive on Sustainability Insights and Trends to Optimize Your Content Strategy
- Authenticity, Logic, Empathy: How to Become a Trusted Voice in the Sustainability Conversation
- Championing Sustainability Marketing with Microsoft Chief Marketing Officer, Chris Capossela
You’ll leave this event equipped with actionable tips and best practices to craft a sustainability content strategy that’s true to your brand voice and ethos.
Watch now!
Featured speakers
Peggy Brannigan
Director of Global Environmental Sustainability
LinkedIn
Chris Capossela
Chief Marketing Officer
Microsoft
Microsoft
Purna Virji
Senior Content Marketing Evangelist
LinkedIn
Nelson Borges
Insights Analyst
LinkedIn
Brenda Fridman
Senior Director, Online Sales
LinkedIn
Moderated by
Ellie Weed
Enterprise Sales Manager
LinkedIn
Erica Pyatt
Sales Manager, Advocacy & Government
LinkedIn