CHALLENGES

Identifying key contacts within target companies.

NEW APPROACH

Today, Touch & Sell uses LinkedIn for all of their following needs:

• Prospecting
• Identifying key target contacts
• Finding information about contacts in their CRM database

Touch & Sell uses the CRM sync feature, which connects Salesforce to LinkedIn Sales Navigator, and provides up-to-date information about their contact’s professional profiles.

RESULTS

The team at Touch & Sell was able to land one of their key clients using LinkedIn Sales Navigator. Chief Sales Officer, Baptiste Gervais, was targeting a Director of Sales & Marketing at a key account. He decided to use InMail in his outreach, and was able to get his prospect’s attention without competing with a crowded inbox.