Create an Effective Sales Profile on LinkedIn

• Click the Me icon at the top of your LinkedIn homepage
• Select Settings & Privacy
• In the Privacy section, click Edit your public profile
• Under Edit Visibility, turn On your profile’s public visibility

On the same page, create a custom URL. You can use your first and last name, or first initial and last name, so prospects can easily find you.

• High-resolution, 400x400 pixels is the perfect fit
• Close-cropped headshot that shows your face clearly
• Neutral background or work setting
• Be the only person in the picture

• Wear what you’d wear to work
• Take the photo in soft, natural light
• Use filters wisely

• Cropped to 4000x4000 pixels to fit the space
• Focus on authenticity and credibility
• Important details aren't covered by your profile photo

• What you do and who you do it for
• The value you offer buyers
• What differentiates you
• Proof that you can deliver on your promise

Imagine telling a potential client how you can provide value for them, and write from there.

Passion Intro - A sentence about what motivates you professionally and what that means for customers.

Background - One or two sentences summing up your career to date.

Company - One or two paragraphs about what solutions you offer, and how they’ve solved industry or customer problems in the past.

Call to Action - How to best get in touch with you.

• Write in first-person
• Avoid bullet points
• Write in full sentences
• Craft with passion and clarity

• Have you helped multiple customers achieve a significant business goal?
• Do you help others come together to solve tough problems?
• Do you have a trusted team to assist with the experience?

• How do you give back to your community when you’re not helping buyers?
• Do you remain involved with buyers at every stage?

LinkedIn lets you take online tests to help demonstrate the level of your skills to your audience, and display a Verified Skills badge on your profile.

• Click the Me icon at the top of your LinkedIn homepage
• Select your profile by clicking your Profile picture
• Scroll down to the Recommendations section and click Ask for a recommendation
• In the Who do you want to ask? field, type a name

• Select the name from the dropdown that appears
• Fill out the Relationship and Position at the time fields
• Click Next
• Personalize the text in the message, and then click Send