LinkedIn Sales Navigator Economic Impact Study: European Spotlight

By leveraging more accurate data, higher-quality leads, and improved messaging, the European organisations experienced an increase in qualified sales opportunities, leading to more closed/won deals and ultimately generating additional revenue.

The representatives described how their businesses achieved cost savings by reducing the number of tools and subscriptions, resulting in lower licensing fees and maintenance costs associated with those tools. By streamlining their sales tech stack, sales teams were able to concentrate their time and energy on utilising and maximising the value of the remaining tools. This elimination of multiple systems reduced the need for switching between platforms, minimised distractions, and enhanced productivity.

By leveraging accurate and detailed professional data, automated capabilities, and seamless CRM integration, the organisations’ sales teams more efficiently identified qualified leads ready to buy and engaged prospects with more effective messaging, resulting in increased opportunities and a positive impact on the bottom line.

Since Sales Navigator is built on the established LinkedIn professional platform, the organiszations’ sales team benefitted from access to real-time, first-party professional data, as it ensured data accuracy and empowered the sales teams to approach the available information with confidence.

Sales Navigator incorporates a feature that identifies and reports buyer intent, enabling the organizations’ sales teams to track a prospect’s journey, prioritiszing those most likely to engage based on intent signals such as responding to an InMail, visiting the organiszations’ LinkedIn pages, and interacting with its posts. This functionality empowered the sales teams to prioritise their efforts efficiently and concentrate on high-value prospects who are more likely to make a purchase.