Carlsberg Group help their worldwide team feel more connected by building a global culture of learning
SUCCESS STORY
Brewing company Carlsberg Group (Carlsberg) may exist across multiple borders, but they still have a common purpose—and a thirst to share it with all their employees, no matter what market they work in. A fundamental flavour of the brand is continuously aiming to do better and find innovative new solutions that have a positive impact in the world of brewing and beyond. In order to stay true to their core identity, Carlsberg recognised the need to create a team-wide culture that champions curiosity, learning, and creativity.
Implementing the Learning Enterprise Program helped their employees engage more with the brand, whilst facilitating knowledge sharing across the organisation. Plus, its robust features and extensive learning resources supported skill development and kept their employees up-to-date with industry trends. This culture of learning extended to wider organisational objectives around talent retention and professional development, contributing significantly to the overall success of the company.
THE CHALLENGE
Creating a unified, global culture of learning
Carlsberg operates as a decentralised company, where decision-making processes are specific to each market, all with their own budgets. When company executives began considering LinkedIn as an option, they were aware that their internal learning system was fragmented and spread across multiple platforms, due to their structure.
With the desire to create a consolidated, “glocal” (a balance between global and local) approach to HR initiatives, the biggest challenge was ensuring worldwide consistency whilst still maintaining a level of autonomy within each market. That meant each market could decide how many Learning Enterprise Program licences to take out (paying for them with their budgets), so getting the rollout recipe right was vital to incentivise markets to request more and, therefore, initiate that global consistency they set out for.
There was also a need to empower employees to take learning into their own hands and integrate it into their daily routines, a style of development known as “microlearning”. Since Carlsberg had previously relied heavily on traditional in-person training sessions and occasional workshops, a rich culture of peer-to-peer learning and knowledge sharing was unable to flourish organically.
THE SOLUTION
Forming a dedicated task force, curating courses and recognising achievement
The beer company first recognised the need to create a dedicated task force to guarantee a seamless adoption of LinkedIn’s Learning Enterprise Program across all markets. They established a core team of "super admins" who managed licences globally and organised a set of materials for local teams, training them how to use the platform.
Local admins were also established in each market to oversee courses and choose learning topics specific to that particular faction of the company. With LinkedIn’s capacity to curate content, Carlsberg were able to craft their own library featuring over 200 learning paths tailored to participants' needs. This not only helped ensure local admins could choose the right courses for their employees’ needs, but also embedded the wider company’s core message throughout each course.
Once licences and curated courses were in place, the last thing Carlsberg needed to address was employee engagement. Using LinkedIn Success Metrics, their super admins began monitoring the number of unique users accessing the platform as well as the average time spent per user. This, in turn, allowed them to establish a set of KPIs and celebrate the highest-performing markets through recognition awards. Metrics also helped them develop informed initiatives and campaigns to further encourage the global culture of learning they knew would benefit the company as a whole. Overall, a result worthy of raising a glass for.
THE RESULTS
High levels of engagement
• 63% repeat learners
• 80% of markets activated their licences
• 34 videos on average watched each month
• 1.6 hours on average spent on the platform each month
“We are very fortunate to have great cooperation within the LinkedIn Learning team. Some people have changed during the last 3 years, but what has not changed is their high level of engagement and professionalism. We receive great insights and analytics that LiL colleagues share with us in our regular sessions. Those sessions help us discuss priorities and future strategy. Thank you for your cooperation, colleagues!”
About Carlsberg
Carlsberg Group is one of the world's leading breweries. They have more than 140 names in their portfolio spanning core beer brands, craft and specialty brews and alcohol-free products. They operate in over 30 countries, have around 30,000 employees, and sell their products in over 125 markets.
INDUSTRY:
Food and Beverage Services
No. OF EMPLOYEES:
30,000+ employees globally
HEADQUARTERS:
Denmark