Domain uses development to attract and retain tech talent
SUCCESS STORY
Domain is a leading property technology and services marketplace that is home to one of the largest portfolio of property brands in Australia. Its rise to the top is powered by one main driver: its people. Recognising that a great employee experience is vital for attracting the brightest minds, and for spurring talent to do their best work, Domain wants all employees to feel right at home in the workplace, as they help all Australians at every stage of their property journey.
THE CHALLENGE
Lack of an integrated, accurate database
The COVID-19 pandemic has forced a rethink of the traditional property sales model and Domain is responding by refining its sales process to be more data-driven, tailored to the needs of both consumers and customers, and even virtual. But this means it needs a cognitively flexible and adaptable workforce. The ways in which Domain develops and engages its employees to adapt to the new standard and build new relevant applicant skills are more important than ever.
Having pivoted to the digital sphere early on, Domain’s strong digital imprint and market dominance mean it grapples with the unique challenge of sourcing for top-notch expertise in the tech arena, competing with tech giants in the ongoing war for niche talent – all while ensuring diversity and inclusion at the workplace, such as attracting women into leadership roles.
THE SOLUTION
A data bridge for quick, smooth access to different datasets
The expansion of the relationship came naturally as LinkedIn has been a long-term partner with Domain in its journey. Realising the key to attracting and retaining the best tech talent is professional development, Domain taps on LinkedIn’s wide range of on-demand learning experiences to support and nurture its employees. The emphasis on overall development helps Domain to attract and build a highly-skilled yet well-rounded workforce, which in turn fosters greater innovation – the lifeblood of Domain.
LinkedIn’s ecosystem of tools across hiring and learning creates a holistic end-to-end solution that supports Domain’s continued growth. When COVID-19 hit, Domain saw a massive opportunity for its team to engage and support employees through an uncertain time.
Main product used:
THE RESULTS
Personalised learning and development
“LinkedIn provides that push to individualise learning as it’s a tool for leaders to have those development conversations with employees and genuinely have the resources to follow through.” - Nic Barry, Organisational Capability Lead
Greater engagement
“LinkedIn helps us to articulate that unique point of difference we have at Domain, the ‘signature’ employee experience that separates us from other companies.” - Stephanie Ley, People and Organisation Manager, Employee Experience
“To achieve growth, our ability to hire great talent is really important, and we do this by marketing the organisation through LinkedIn. LinkedIn also has the ability to provide a continuous learning culture. I’m really excited about the potential and opportunities this partnership gives us as an organisation.”
ABOUT DOMAIN GROUP
Domain Group is a dynamic digital media and technology services business and one of Australia's leading property destinations.
INDUSTRY:
Real Estate
No. OF EMPLOYEES:
501 - 1,000 employees
HEADQUARTERS
Pyrmont, New South Wales
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