Disrupting recruitment at
Gowling WLG.

SUCCESS STORY

Created by the merger of two large, established law firms, Gowling WLG needed to refine its recruitment and talent management processes to match its new scale and scope. Head of Resourcing Jo Franklin and Resourcing Specialist Chris Lake knew that crafting a new talent strategy in a sector where firms relied heavily on recruitment agencies and traditional approaches would be challenging. The team leveraged LinkedIn to build its employer brand and successfully ramped an in-house recruitment strategy with LinkedIn Recruiter.

41%

Decrease in cost per hire

30%

Reduction in time-to-hire

100%

Retention of employees sourced via LinkedIn 

THE CHALLENGE

THE RESULTS

“With LinkedIn, we map talent markets using keywords, work with the business to identify prospects who could add value, and use InMail to reach out to them. We find that LinkedIn is a great way to approach people more softly and determine whether they are interested before picking up the phone and having a conversation.”