- Standing out from the competition
- Unfamiliar candidate pool
- High-volume or seasonal hiring
- Limited recruiter bandwidth
Career Pages
How to use it:
- Showcase your company story, diversity, employee testimonials, and photos
- Customize views to different groups (example: Engineering, Sales)
- Automatically show recommended jobs and insights to candidates with the Jobs page
Dynamic Ads
How to use it:
- Target specific audiences by job title, seniority, skills, school, years of experience, and more with personalized ads
- Get your ads in front of right people at the right time
Recruitment marketing metrics:
- Increase application rates and InMail response rates
Sponsored Updates
How to use it:
- Ensure your ads are seen only by job seekers who match your hiring needs
- Captivate and educate people on why your company is great with articles, videos, and employee posts
- Entice candidates to explore your open roles and respond to outreach
Landing Pages
How to use it
- Capture candidates’ attention with personalized landing pages tailored to your ideal audience
- Make it easy for candidates to express interest with a one-click “I’m interested” button
- Build a targeted pipeline of engaged candidates which flows into LinkedIn Recruiter
