Product Marketing Manager Job Description

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The success of any organization is closely tied to the strength of its management team, so you need a strong product marketing manager. To attract a qualified candidate, use your product marketing manager job description to introduce potential hires to your culture and values. Stick to simple, direct language to tell candidates how they’ll contribute to your organization’s long-term success.

Keep your lists of duties, responsibilities, and qualifications brief. Each list should be no more than six bullet points, with each point accurately reflecting the expectations of the position.

Sample product marketing manager job description

Product marketing managers at [Company X] spearhead all marketing efforts for their assigned product(s). These individuals deeply understand their target audience’s everyday challenges and can succinctly explain how their product helps solve customer problems. Through close collaborations with product owners, marketing content designers and writers, and product developers, product marketing managers are able to shape effective marketing content.

Objectives of this role

Improve [Company X]’s product marketing content output
Shape product marketing campaigns that target prospective customers
Align all product marketing copy with [Company X]’s brand ideals
Build relationships with external vendors and key stakeholders
Set product marketing budgets and track spend, always with an eye for ROI
Convert prospects into paying customers through consistent communications

Responsibilities

Lead product marketing content development
Outline product marketing deployment timelines
Educate other departments on current product messaging
Manage team’s product marketing campaigns
Craft [Company X]’s product storytelling vision and voice
Negotiate budgets to execute our product marketing vision at scale

Skills and qualifications

Strong written and verbal communication skills
Significant product marketing and development experience
Deep understanding of market trends and product lifecycles
Firm grasp of ways to develop strategic product marketing campaigns
High degree of empathy for others’ perspectives and circumstances
Sharp negotiation tactics

Preferred qualifications

Superb leadership abilities
Intuitive understanding of how to effectively assign responsibilities
Extensive experience designing customer promotions
Fluency with web development languages and technologies such as HTML, CSS, and JavaScript
Proficiency with product design techniques based on hands-on experience
Expert grasp of software engineering, computer science, or a related field

Product marketing manager job description

How to write a product marketing manager job description