Sample social media strategist job description
Building a successful advertising campaign takes careful planning, development, and a strong social media strategist who can reach the target demographic. [Company X] is seeking a skilled social media strategist to help us build budget-friendly ad campaigns that capture prospects’ attention and engage existing customers. They will analyze survey metrics, television ratings, and web page visits to build target customer profiles, then create optimized ad campaigns. They’ll also lead and manage marketing projects, primarily planning and executing the budget and status reporting.
Objectives of this role
Monitor analytics and metrics to gauge success of social media posts and ad campaigns
Research social media trends and hashtags that relate to a target audience’s interests
Manage a social media content calendar for various channels, planning and scheduling posts in advance
Maintain a cohesive social media strategy across various channels to achieve high levels of user engagement
Coordinate with social media influencers, bloggers, and news outlets to promote brand awareness and create social buzz around product launches
Responsibilities
Create, manage, and publish original and high-quality content across various social media platforms
Analyze data and metrics to create weekly and monthly reports on web traffic, user engagement, and ROI
Manage all company social media accounts to ensure relevant, up-to-date content
Respond directly to comments and questions on social media posts
Collaborate with the marketing team to grow the company’s network and target new followers
Skills and qualifications
Familiarity with social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest
Understanding of SEO and web traffic metrics/analytics
Excellent analytical skills
Strong verbal and written communication skills
Preferred qualifications
A bachelor’s (or equivalent) degree in marketing or a related field
Hands-on experience using social media to build brand awareness
Experience with graphic design, photo editing, and publishing
Ability to identify target audiences’ preferences and produce tailored content