How Adobe achieves alignment & ABM success
With LinkedIn targeting, Adobe gained greater marketing focus and more clarity in their ABM efforts.
Build your brand and measure impressions.
Get your customers to take action to learn more about your business.
Optimize for lead generation or other actions taken on your website.
Ad Formats
Reach and engage a professional audience in the LinkedIn feed.
Engage your prospects where professional conversations happen.
Engage prospects with ads automatically personalized to them.
Self-service ad formats to create campaigns in minutes.
Advertising Features
Discover how much it costs to advertise on LinkedIn.
An easy way to reach new audiences by amplifying your best content.
Reach the people who matter most to your business.
Measure the true impact of your LinkedIn ads.
Track conversions and optimize your campaigns automatically.
Measure the ROI of your LinkedIn ads.
Qualified leads come from a quality audience on LinkedIn.
Ad targeting > Company Targeting
Match your target companies against the 13+ million LinkedIn Pages.
Reach the people who make buying decisions at your highest value accounts.
Guide decision makers along their buying journey — and drive more qualified leads.
Format the list as a single column, one company per row, inserting company name, website, industry, stock symbol, and company country. You can upload up to 300,000 company names.
Save your list as a CSV file.
Next, set up Company Targeting for your LinkedIn ads.
Once you’re on the audience creation page in Campaign Manager, click create an audience. Choose match based on a list of accounts. Upload your file, and click next.
Your list may take up to 48 hours to match and become available for targeting.
Connect one of our audience partners - like Hubspot, Adobe, Marketo, Bombora or G2 Crowd - to orchestrate your ABM efforts on LinkedIn. View the full list of partners in our partner directory.
How Adobe achieves alignment & ABM success
With LinkedIn targeting, Adobe gained greater marketing focus and more clarity in their ABM efforts.
Learn more
How Genesys Uses ABM to Break Into Markets
LinkedIn targeting gave Genesys marketing and sales teams the structure needed to pursue accounts in a strategic way.
Learn more
How Alida scaled to support its ABM strategy
Using LinkedIn targeting for its ABM strategy, Alida scaled its digital programs to drive more conversions.
Learn more