How Adobe achieves alignment & ABM success
With LinkedIn targeting, Adobe gained greater marketing focus and more clarity in their ABM efforts.
Ad Formats
Advertising Features
Ad targeting > Company Targeting
Match your target companies against the 13+ million LinkedIn Pages.
Reach the people who make buying decisions at your highest value accounts.
Guide decision makers along their buying journey — and drive more qualified leads.
Format the list as a single column, one company per row, inserting company name, website, industry, stock symbol, and company country. You can upload up to 300,000 company names.
Save your list as a CSV file.
Next, set up Company Targeting for your LinkedIn ads.
Once you’re on the audience creation page in Campaign Manager, click create an audience. Choose match based on a list of accounts. Upload your file, and click next.
Your list may take up to 48 hours to match and become available for targeting.
Connect one of our audience partners - like Hubspot, Adobe, Marketo, Bombora or G2 Crowd - to orchestrate your ABM efforts on LinkedIn. View the full list of partners in our partner directory.
How Adobe achieves alignment & ABM success
With LinkedIn targeting, Adobe gained greater marketing focus and more clarity in their ABM efforts.
Learn more
How Genesys Uses ABM to Break Into Markets
LinkedIn targeting gave Genesys marketing and sales teams the structure needed to pursue accounts in a strategic way.
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How Alida scaled to support its ABM strategy
Using LinkedIn targeting for its ABM strategy, Alida scaled its digital programs to drive more conversions.
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