TD Bank Extends Reach with LinkedIn CTV and QuickFrame

• The CTV campaign has reached a wide audience, generating over 2.6 million video views – from viewers who can easily be retargeted.
  
  
• TD Bank was pleased with the performance of their first LinkedIn CTV campaign, including CPM rates.
  
  
• In terms of driving brand awareness, the CTV campaign is delivering. With a high video completion rate, it’s clear that viewers are resonating with the real customer stories featured in TD Bank’s Small Business Month messaging.

Challenge: Creating and launching a targeted CTV campaign aimed at reaching small business decision makers

• In celebration of Small Business Month, the marketing team at TD Bank planned a video campaign featuring their real-life small business customers.
  
  
• The brand awareness campaign had a tight turnaround time and needed to meet the stringent requirements of the financial sector.
  
  
• For this campaign to succeed, they needed to distribute it on a platform that reaches key decision-makers and top executives within TD’s market.
  
  
• The TD Bank team sought a partner that could help them produce high-quality, engaging video content on a strict timeline.

• The strategy for TD Bank’s Small Business Month campaign was still being developed when LinkedIn announced a new CTV ad solution. The team immediately knew CTV ads were the perfect way to launch their awareness campaign.
  
  
• As a LinkedIn Marketing Partner specializing in CTV creative, QuickFrame was recommended to ensure their videos were edited and formatted properly for distribution on connected TV.
  
  
• QuickFrame made the editing process seamless, and enabled TD Bank to maintain their campaign timeline even while leveraging a new LinkedIn CTV distribution channel for the first time.

Success Factors: Centered around the customer story

• QuickFrame’s responsiveness and professional service allowed TD Bank to focus the bulk of their efforts where it mattered most: telling compelling stories centered around their customers and the strong relationships developed.
  
  
• LinkedIn CTV provided TD Bank with a way to reach their target audience with video ads in new and engaging ways, while also giving their small business customers additional exposure.