Ad Formats
Advertising Features
Leverage LinkedIn’s first-party data to reach your target audience with ​less wasted impressions.
Streamline your buying and focus on reaching and engaging your audience in a captive setting across trusted publishers and platforms.
Understand how your ads are performing and who is engaging, then retarget your video viewers to drive measurable results ​at any stage in the funnel.​
Create a Connected TV Ads campaign to drive brand awareness with professional B2B audiences across a network of high-quality publishers in an immersive large-screen format.
Leveraging LinkedIn’s first-party professional data, reach your audience with efficiency and accuracy while they stream content they love.
During campaign set up, you can exclude categories of publishers to make sure your message is customized for each campaign and in alignment with your brand safety standards. Categories are based on Interactive Advertising Bureau (IAB) definitions.
Get detailed LinkedIn Connected TV Ads metrics like impressions, eCPMs, and view completion rates. Understand your audience and what they respond to with professional demographics.
Video Ads Tips
Learn how to create Video Ads; set up a video campaign or optimize your active ads.
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Create Video Ads
Get started with Video Ads on LinkedIn
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Reporting on LinkedIn Audience Network
Measure impact and review campaign metrics in Campaign Manager.
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Fundamental Video Creative Strategies
Learn what to include when developing creative Video Ads based on your KPIs.
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