Illustration of an individual sitting on a chair watching a LinkedIn Connected TV Ad on a television screen.

Design Recommendations

Dimensions:
General: 1920 x 1080 pixels, 1280 x 720 pixels
Recommended: 1920 x 1080 pixels

Aspect Ratio: 16:9

Format: MP4

Max File Size: 500MB

Video Duration:
Min/Max: 6 seconds - 60 seconds
Recommended: 6, 15, 30, 45, or 60 seconds

Audio Duration: Must match video

Technical Requirements

  • Bit Rate: 
    • General: 12 Mbps or higher
    • Recommended: 15 - 40 Mbps
  • Audio: 
    • 2- channel, -23 integrated LUFS 
    • PCM (16 or 24 bit only, preferred) or AAC codec
    • 192 Kbps minimum
    • 48 kHz sample rate
  • Frame rate:
    • Frame rate (must be constant)
    • General: 23.98, 24, 25, or 29.97, 30 fps based on native rate 
    • Recommended: 29.97 fps based on native rate
  • Codec ID: H.264
  • Chroma Subsampling: 
    • General: 4:2:0
    • Recommended: 4:2:2
Illustration of a LinkedIn Connected TV Ad on a laptop screen.
Image of a man sitting at table looking at laptop