Blogs and traditional media
Bloggers, journalists, and industry thought leaders are often approached to create B2B branded social media posts and content for advertisers on their personal or traditional media publication platforms.
These opportunities will not be paid for via LinkedIn’s advertising platform, or any other social media advertising platform. However, B2B brands can use social media to identify key influencers and publishers who can create sponsored content for them, then reach out individually.
B2B sponsored post influencer and journalist content ideas
To promote an upcoming event, brands can reach out to journalists, bloggers or social media influencers who are experts and thought leaders in their industry, asking them to share and comment on the event’s sponsored posts or promoted ads helps to boost awareness of the event and increase signups.
Brands can also invite highly influential B2B journalists, bloggers, and industry thought leaders to speak at or attend their events. They might also be interested in covering the event on their publishing platforms and sharing live updates on their social media profiles.